Many people might not be familiar with the name of John Lippmann, a great personality in the field of media, often known by the name of Media Guru. He is an entrepreneur and Chief executive Officer (CEO) of Book of the Month Club. The Club that was founded 93 years ago in 1926 was not as successful as in the tenure of its present CEO. Though whole credit of its success doesn’t go to Lippmann because Blake Orlandi, the present Chief Operating Officer (COO) of this book club also has his valuable contributions in the success, yet most of the credit of the remake of the Book of the Month Club goes to its CEO.
Makeover of Book of the Month Club
Book of the Month Club, a legendary and renowned media company pulled off one of the most dramatic makeovers of the last three years. John Lippmann decided radical change in the setup of Book of the Month Club. He decided to go ahead with its remake and relaunch. Lippmann re-engineered for the subscription box generation in its remake for millennials. He hired group of book lovers for trusted recommendations of new releases, and asked a team of software engineers to create an incredible online experience for members.
Lippmann’s story of book club remake
How John Lippman made everything possible is an inside story. This is undisclosed why others couldn’t do what Lippmann did for the company. No doubt, Lippmann is a media expert, and that’s why he is known as Media Guru. His entrepreneurship trait is amazing and he always took confident decisions. Lippmann has acquired, built, advised and sold multiple companies in the media, entertainment, consumer and eCommerce sectors. The audiences may have many questions in mind about this man, but they are appealed by the remake of the Book of the Month Club. The vision he used for Book of the Month Club made him successful in his mission.